New artists price by looking at what the studio down the road charges and going slightly below. It feels safe. It is the most reliable way to work constantly and earn very little.
Start from your actual cost per treatment
Before you can price anything, know what a single brow treatment costs you. Add up: cartridges, pigment, barrier film, gloves, mapping supplies, numbing product, aftercare given to the client, and the proportion of your rent, insurance and equipment depreciation that the appointment consumes.
Then add your time — and count it honestly. A brow appointment is not two hours. It is consultation, mapping, procedure, cleaning and turnaround, plus the retouch you have already promised at 6 to 8 weeks. Most artists discover their real chair time is closer to four hours across the two sessions.
Price the retouch into the first appointment
Quoting the first session alone and charging for the retouch separately makes your headline price look competitive and your follow-through look like an upsell. Quote one price that includes the retouch. It builds trust and it means clients actually return for the appointment that finishes the work.
Why competing on price fails
Undercutting attracts clients who choose on price alone, and those clients switch the moment someone cheaper appears. They are also, in most artists’ experience, the least likely to follow aftercare and the most likely to complain about a healed result. Discount pricing costs you twice.
When to raise your prices
Raise when you are booked more than three weeks ahead consistently, when your healed portfolio has visibly improved, or when you add a certification. Increase for new bookings, honour existing quotes, and do not apologise in the announcement.
Skill is what justifies the number
Clients pay more for results they can see and an artist they trust. Both are built through training. See what is available in our course catalogue.
